The return of industrial
Here’s a prediction. In case you hadn’t heard, Apple’s really been feeling the [music love](http://www.mercurynews.com/mld/mercurynews/news/6758302.htm) lately. Along with the cute [iPod mini](http://www.apple.com/ipodmini/) devices, they announced a new program called [Garage Band.](http://www.apple.com/ilife/garageband/) It’s a simple drag-and-drop looping machine that allows ordinary people to making allegedly good music, and it comes with tonnes of premade loops, both sampled and MIDI. People will make music and release it on their websites (I know I will – so prepare yourself, gentle reader). The more creative ones will bore of the premade samples rather quickly and make their own, from whatever happens to be laying around. Hitting things musically, making noises, looping said noise and releasing that, all from their desktop computer.
There will no doubt be a lot of crap (I will subject you to some crap too, I’m sure). But there will be some new “underground” stars born out of this, and the major labels – who aren’t dumb – will notice this and find some of their own to make money with.
Another side-effect might be that the original iTunes slogan “Rip Mix Burn” will come back, with a much more granular aspect. If the industrial thing isn’t working for someone, they can sample something from net radio or iTunes, and incorporate that in their song. Innnteresting.
Apple’s bringing sampling and looping tools to the masses. This could be interesting. Whatever the outcome, I’ll certainly be having fun with it.