Technowaffle!

I loooove words. Being a geeky type who knows a bit about marketing, I can generate some pretty good technowaffle: words that sound really good, but ultimately don’t mean much at all. If you’re trying to be serious, it may be better to simply type “blah blah blah”. I had occasion to do some research on a company during the course of my day here, and I discovered an amazing paragraph of technowaffle on [a product page](http://accentsoftware.com.au/InsyteCRM.aspx)  . My hat’s off to whoever wrote this; it’s absolutely brilliant.

I reproduce it here in its entirety, gentle reader, for your amusement:

The real genius of [product name] is the way it is built. (If you’re not interested in the technical summary, feel free to skip straight to the next paragraph!) [Company name] began with Microsoft’s powerful .NET framework, and built on top of that a database-independent, object-oriented persistence layer capable of complete field-level synchronization across disparate, non-permanently connected systems (for both client to server and server to server synchronization). An object-oriented domain modeler generates code specific to your system above the persistence layer, while a powerful workflow engine enables runtime customization of workflow processes attached to business rules for you to address each and every anomaly and shortcut and exception within your business. And above this domain layer is a choice of user interface layers, so you can deploy the same application as a client-server on-premise CRM, as a hosted CRM used across the web, as a CRM running in a handheld PDA, or any combination of these options.