John Ruskin quotation about Looking for Value

“It’s unwise to pay too much but it’s unwise to pay> too little.> > > > > When you pay too much you lose a little money, that is all.> > > > > When you pay too little, you sometimes lose everything,> > > > > because the thing you bought was incapable> > > > > of doing the thing you bought it to do.> > > > > The common law of business balance prohibits> > > > > paying a little and getting a lot.> > > > > It can’t be done.> > > > > If you deal with the lowest bidder,> > > > > it’s well to add something for the risk you run.> > > > > And if you do that,> > > > > you will have enough to pay for something better!”

via biral.com

– John Ruskin (1819-1900)

Linked from a typical “Macs aren’t expensive” article, which was written partially in response to Microsoft’s recent typical “Macs are expensive” advertisements.