How to Write a Good Business Plan

I set out to understand why most business plans don’t deliver. Drawing on the hundreds of plans and pitches that I’ve seen over many years of working with entrepreneurs and early-stage ventures, I searched for common patterns in plans that gained no traction. The result? Five oh-so-common varieties of plans that go quickly into the trash without further consideration.

via online.wsj.com

A really good summation of some of the most dangerous mistakes one can make in writing a business plan. Some of these will ensure you don’t get any money, but others are more subtle, and will be your undoing over the years (or months…) that your business operates.

(via @guykawasaki)