Appeal
Nothing appeals to everyone. Even if you try to make something that appeals to everyone by adding every single clamored-for feature, you wind up with something like Windows that does not appeal to people with a taste for the elegant and refined.
Yes, I’m quoting lots of people this morning.
Gruber gets it. It’s not about what you do, it’s not about what you don’t do. It’s about getting the balance between the two correct. Apple’s had years of practice with that, and most of the time they get it right.