Coles takes the lead from Woolworths
Mr McLeod attributed Coles’ sales growth to increased customer transactions, double-digit growth in sales of fresh food as a result of quality improvements, and higher standards of customer service.
We were just talking today about the contrast in the attitudes of the two major chains to perceived “quality” labels: free-range, organic. Our local Woolworths has dramatically scaled back its organic and free-range selection, while Coles seems to have embraced it whole-heartedly. Our food hierarchy remains consistent though:
1. Prahran Market
2. If not at the Market, then: Aldi.
3. If not at Aldi, then: Woolworths.
4. If not at Woolworths, then: Coles.
5. If not at Coles, then: lower price sensitivity and start again.
I’m going to keep an eye on the relative pricing at Coles and Woolworths, and maybe try Coles more in the future.