Coles takes the lead from Woolworths

Mr McLeod attributed Coles’ sales growth to increased customer transactions, double-digit growth in sales of fresh food as a result of quality improvements, and higher standards of customer service.

via theaustralian.news.com.au

We were just talking today about the contrast in the attitudes of the two major chains to perceived “quality” labels: free-range, organic. Our local Woolworths has dramatically scaled back its organic and free-range selection, while Coles seems to have embraced it whole-heartedly. Our food hierarchy remains consistent though:

1. Prahran Market

2. If not at the Market, then: Aldi.

3. If not at Aldi, then: Woolworths.

4. If not at Woolworths, then: Coles.

5. If not at Coles, then: lower price sensitivity and start again.

I’m going to keep an eye on the relative pricing at Coles and Woolworths, and maybe try Coles more in the future.

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