They want to redefine what "free range" means

Egg Corporation communications manager Jacqueline Baptista said a survey of consumers it conducted about hen densities found on average 10,200 per hectare was an acceptable population.

via theage.com.au

They asked the egg-buying public about chicken densities? I buy eggs, and I know NOTHING about acceptable density numbers. Why are they asking the consumers of the product about ways to produce the product? Shouldn’t they be asking the farmers?