Who is Apple's customer?

We are Apple’s largest customer in Australia, yet with Apple we are still working through some areas in how to work,“ [Telstra Chief Executive David] Thodey told a lunch held by the Australia-Israel Business Council last week. “We need to be more sophisticated in our view of our relationship with a lot of companies.

via zdnet.com.au

Apple, unlike other mobile phone designers, does not consider the carriers to be Apple’s customers. They consider the customers to be the people who actually pay the money and use the phones (what a strange idea!).

(@gruber found this quote)