Not considering ROI

When we work on making our devices accessible by the blind, Apple CEO Tim Cook said

I don’t consider the bloody ROI.

He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apple’s Stock

👈 Why Qantas is failing: the wrong man for the job ☝️Blog Milton Glaser quote 👉