Milton Glaser quote

There is simply the mystery of form. Why does a certain curve and a certain colour and a certain contrast hold our attention, and why do certain other forms bore us? I don’t know. It’s a profound mystery. I think the most wonderful thing about all of this stuff; all of graphics, and all of language, and all of colour is the fact you never get to the reason.

— Milton Glaser, as quoted in 99% Invisible podcast, episode 87.